Beauty products and the cosmetic market has grown exponentially in the past few years and is expected to continue growing strongly. Beauty businesses and beauty brands are facing vast challenges, not just in the eCommerce section, but with the development of customer behaviour in the digital era. You need a good digital marketing plan to make your brand successful online.
The digital platforms have taken the beauty industry to a higher, more connected level. Nowadays, it’s very easy to communicate with our consumers globally through different types of content, channels, and platforms.
- Understanding consumer behavior
- Choose the right channel for marketing
- Strategy for SEO
- Strategy of SMM
Understanding consumer behaviors
Offline channels initially dominated Beauty Industry, Earlier, shoppers found and tried new products in person and in shops, but now in today’s digital era, users are discovering and evaluating products online via online platforms like Facebook, Instagram, and other marketplaces. Now users are opting for the online path to purchase beauty products by checking user reviews for the same product.
Choose the right channel for marketing
According to social media and search insights, many changes have been happening in the beauty industry, like how people discover, evaluate, and buy beauty products online.
Search Engine Optimization
Analysis and Strategy
A well-planned and effective search engine optimization (SEO) strategy can be helpful in building the online presence of a website in the best possible way.
Our first step will be to audit the performance of your current website. We will evaluate the approach to SEO to determine areas for improvement in the website.
During our audit, we will look into the following areas:
Analytics and Keywords
Before pursuing rankings, we need to check the performance of your website. We will prepare a list of keywords that will help your website to rank better in search results, or it doesn’t appear in the search results. We will compare this data with your competitors to get better results.
Your Website’s Accessibility and Indexing
To make your website visible in online search results, your website needs to be accessible and ready for indexing by Google. We will check the content of your website, HTML features (like images, alt tags), and linking structure. We will make sure that everything is in place and make any required changes.
After making sure that your website’s structure is optimized for indexing by Google, we will focus on identifying ways to improve your rankings for keywords related to the product. We will pay attention to multiple ranking factors, including keyword density, number of backlinks, source code, external links, HTML markup, and more.
Running an analysis on competitors allows us to compare your website’s performance with your competitors. This will provides us a good idea of where ranking opportunities are and on which parameters the website lacks user-friendliness.
On Page Activities
- Optimize Page Titles
- Optimize Meta Descriptions
- Formatting Content on the Page
- URL Optimization
- Internal Linking
- Core Web Vitals
- Mobile Friendliness
- Content Audit
- External Links
- Protocols HTTP vs. HTTPS
- Search Intent
Off Page Activities
- Link Building
- Guest Post
- Forum Posting
- Profile Creation
- Blog Commenting
- Article Submission
- Blog Directory Submission
- Infographic Submission
- Question and Answer
Paid Ads Campaigns
Social Media Strategies for Digital Marketing Plan
Many Beauty brands have embraced social media and using it to increase brand awareness of their business and generate revenue and sales.
Our social media marketing strategy for your beauty business will include building a social media presence on channels such as Facebook and Instagram.
Social media and other online platforms allow beauty brands to increase recognition by sharing the company’s updates, product details, new offers, customer testimonials, and product reviews.
Create a brand community to build brand awareness
Beauty and cosmetic companies should pull the inner desire of their users/consumers to connect with the brands easily, share their brand experience with users looking for any beauty product, and become a part of the brand they can resonate with.
That’s why companies today start investing in building communities of customers and fans via social media and other online forums. As a beauty marketer, it’s important that you find your brand voice and stick to the main objective of your brand.
We will encourage customers to share their experiences, feedback, beauty inspiration, and tips within the groups. To share special promotions as an exclusive members-only offer and collaborate with beauty experts to help people solve their beauty problems.
We will keep in mind that our primary goal is to acquire new customers, retain your customers, and connect them with your brand by building long-lasting relationships.
Add testimonials to your product web pages
Happy customers are the best source to advertise your brand. A customer testimonial is one of the most persuasive influences in a customer’s decision-making process while choosing your product. It will Shorten your customers’ research process by providing them with all the information related to your product.
Content is king, and content marketing is known as the impactful and powerful strategy when it comes to promoting brands on social media. Good content is all about sharing relevant and valuable information to attract, acquire and engage your target audience.
We can curate these kind of content
- Creating “how to” tutorials to teach people how to use product
- Share product reels
- Share creative posts on social media to increase awareness and share product information.
- Share Surveys with customers to get feedback and assess the effectiveness of our campaigns. We can do this via fun interactive content, like quizzes, which can be integrated as popups on your website, via native ad campaigns, or through social media.
- Contest and giveaways
The contest and giveaway let you boost your page’s engagement by encouraging people to tag, comment, and share content with their friends and family. We will also encourage our contest winners to share photos and their videos while unboxing and using your products when they receive them.
The beauty and cosmetic industry are highly competitive; having a natural beauty brand with great products isn’t enough. You will need to work hard to share your brand story with the right audience to help it grow. Digital marketing is a great way of presenting your brand, your products, and your company’s unique identity on a range of platforms and channels to win your customers’ hearts and attention. Implement some of the strategies discussed above and see how digital marketing plan works for your brand.